Hopeless

Hopeless Ink is an award-winning tattoo and body piercing parlor. 

Progressive artists, rigorous sanitation and safety standards, and friendly customer service have made them stand out in the highly competitive market of tattoo shops in the Pacific Northwest.

They had already established a strong mission and personality as a brand but lacked a visual identity. Their website required the polished feel their brand reflects and needed a robust SEO overhaul to match. 

We began with developing a powerful logo mark and custom typography. We wanted it to carry a touch of counter-culture but still embrace a clean and modern feel reflecting their established brand. They’re an edgy tattoo shop, but with high professional standards.

We built the website with a strong emphasis on on-page SEO. The minimalist site acts as a continuation of their visual identity. Beautiful and to the point. 

Aside from its professional atmosphere, Hopeless has built upon the strength of the individual artists they employ. Stylistic artist portraits click-through to portfolios and Instagram pages featuring the artist’s work.

The site rounds out with a clear call to action to book an appointment.