Case Studies
Steeplejack Brewing
My Role
Web Design, Webflow Dev
Team
Michael Draper: UX Copywriting, SEO
Sleeper Studios: Photography
Year
2022
Overview
At Steeplejack, good beer is about more than just what's in the glass. It's about where it's served and who you share it with. Their town square is a piece of Portland's rich history. Steeplejack believes that we are at our best when we create places where people want to explore, discover, exchange ideas, and celebrate. Steeplejack wants to provide our community with a unique gathering place where people and conversations connect.
Challenge
Expanding Steeplejack's existing brand guide to inform a user-friendly and accessible website design.
Steeplejack's new website needed to be simple to navigate and provide users with a tour of their locations, location events, and access to their Beer and food menus, managed on the back end in conjunction with their Toast POS system. Although their branding was exceptionally well executed, the brand guide was not comprehensive and did not include defined styles. As part of this project, it was necessary to complete this work in a way that served a cohesive website design.
Steeplejack hired me to design and develop its website in Webflow with mobile-friendliness and back-end functions that implement a comprehensive CMS.
Solution
Attract and Engage their broad Target Audience and provide clean and simple IA and design.
Two Wolves knew the website was crucial for reaching Steeplejack's customers. Through prototyping, testing, and user surveys, we made recommendations for structuring their user journey and communicating their unique position in a highly crowded craft brew market. We optimized Steeplejack's client journey, starting with the site map and information architecture. We mapped every page and component of the site to the user's needs, giving their customers a clear path forward, including a CMS to maintain executive staff, locations, events, and event space reservations.
Result
Building Brand Equity and Implementing User-Centered Design
A strategic focus and elevated aesthetic create an impactful user experience and strengthen brand equity. As a result, Steeplejack can easily engage their customers, increasing inquiries and supporting business goals.
520
Event booking engagements
100%
Increase in newsletter subscriptions
