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Articles

How to Write Awesome Website Copy For Your Service Business

What would you think of a business that had no website? Would you believe they were the best in their field? Would you hire them to do work for you? Or would you wonder if they even exist?

Michael Draper
7 min read

Brand Positioning: The Contest For Your Mind & Why It’s Important To Brand Strategy

Let’s learn what brand positioning is, why brand positioning is essential to your overall brand strategy, the many different approaches to brand positioning, and how to formulate your approach to brand positioning.

Wade Nelson
7 min read

Brand Development: The Impact Core Values Play In Building Your Brand And Why It Matters.

The importance of core values in brand development can’t be overstated. Like with friends and family, we relate to brands because we connect with shared values.

Wade Nelson
7 min read

The Ultimate Guide To Brand Strategy

Using a brand strategy will help you bond with your potential customers. You’ll never waste another marketing dollar because your branding will connect to the right people at the right time, the right way—generating eager customers and more sales.

Wade Nelson
13 min read

Corporate Identity: Understand it. Develop it. Dominate Your Market.

Corporate identity can feel like one of those terms that only apply to large corporations. Companies so big they have become household names, like mega giants Johnson & Johnson or Amazon.

Wade Nelson & Michael Draper
5 min read

What is a Branding Package, and How Much Do They Cost?

Branding packages are affordable and effective marketing kits that provide you with the items necessary to help your business stand out. We’re about to give you a quick breakdown of what most branding packages offer these days – and we’ll help you understand exactly how much it costs, too.

Michael Draper
7 min read

Website Copywriting: How to Maximize Your Website's Power

This article will teach any business owner the essentials of great website copywriting. You’ll be able to turn your current website, or soon-to-be website, into a high-converting tool that generates more sales, leads, and subscriptions.

Wade Nelson
12 min read

Best Graphic Design Books For New Designers (Our 5 Favorites)

Our top five best graphic design books. These resources cover everything from modern logo design and typography to general design best practices. Sometimes the best way to stay focused and centered is a beautiful book.

Michael Draper
5 min read

SEO Packages: A Beginners Guide to SEO Services for the Small Business Owner

This article will arm small business owners with enough basic SEO knowledge to make an informed decision when selecting SEO packages and services from agencies.

Michael Draper
14 min read

What Makes a Modern Logo in 2021?

This article breaks down what makes an effective modern logo in the current digital marketing landscape. In short, your logo has gotta be responsive, and it’s gotta be minimalist.

Michael Draper & Wade Nelson
7 min read