A prolific member of the Interior Design community in the Pacific Northwest, Kirsten Conner has been beautifying residential spaces for two decades.
Kirsten's business was built on reputation and relationships, but she was losing jobs to competitors in her target market. The time had come to demolish the old website and develop branding and a digital aesthetic as elegant and functional as her projects.
In her own words, Kirsten knew her visual identity and website were dated and didn't speak to her target client. We also began a campaign crafting long-form blog articles to boost her SEO and drive site traffic and sales.
Elevate brand appeal with Kirsten's target audience by redesigning logos, iconography, and style guides, then leverage these assets into a complete website overhaul. Directly impact ROI by improving user satisfaction, usability, brand perception, and retention.
Let users dive into Kirsten's portfolio of projects by developing a clean, simple user flow.
Distill and organize information into a concise, clean UI, including services, projects, and press mentions.
Convey to users that 'magazine cover results' are easily attainable in their homes with the acquisition of Kirsten's services.
Increased sales by engaging a new and desirable market segment
Lowered bounce rate and increased time spent on project pages.
Increased features in national and regional design publications.